PRESS RELEASE: CyCognito Unveils New Look, ‘Rule Your Risk™’ Tagline

By Tom Spring, Media Manager | August 8, 2022
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Today, CyCognito makes a leap forward with a new look that reflects a shift in the external attack surface management market. This shift better reflects the foundation of our platform, which is built to address business risks using innovative tools that find and fill opaque security gaps.

Along with a new corporate logo the tagline “Rule Your Risk” has also been added to CyCognito’s brand identity. Both represent a new era for CyCognito and represent the evolving needs of the external attack surface management market at large.

“External attack surface management has matured and is pushing us to innovate more to help our customers mitigate threats, but also risk,“ says Ansh Patnaik, chief product officer, CyCognito.     

The new logo continues the use of the company’s hallmark deep-orange color palette and adds single and multiple geometric squares as a design element. These squares are important symbols that represent cybersecurity gaps in the building blocks of an enterprise’s external attack surface.

The “Rule Your Risk” slogan reflects our focus on cyber risk, which we believe is synonymous with business risk.

Why We Changed Our Logo

CyCognito is a different company than it was five years ago. So are the business needs demanded from an external attack surface management solution. Increased reliance on cloud, the expansion of the network perimeter and remote workforces have made finding the most urgent security gaps harder and more difficult to fix.The new look and feel of the CyCognito brand is purposeful, reflecting the company’s mission to help businesses’ prioritize resources and move at lightning speed to mitigate security gaps, empowering security teams to rule their risk.

“As we enter new markets and broaden our technology, we see an opportunity to push harder and innovate more around a risk-management based approach to cybersecurity,” Patnaik said.   

This approach is unparalleled in today’s noisy EASM marketplace.  

CyCognito's industry-leading approach delivers continuous AI-powered discovery of attack surface weak spots and combines insights with real-time threat intelligence to empower organizations to prioritize resources on mitigating the most urgent risk exposures.

CyCognito’s omnipotent perimeter view is unmatched in its ability to identify and link the highest risk security gaps to a business’ most vulnerable and valuable digital assets.

About The “Rule Your Risk” Mantra  

CISOs and security teams are increasingly faced with more risk across their attack surface. Every merger or acquisition opens new possibilities for security gaps across subsidiaries, web apps and unsafe authentication.

[More: The Dangers of Subsidiary Sprawl]

“These driving forces made it the right time to evolve our external image and better reflect the risk-focused EASM business we have become,” Patnaik said.  

CyCognito’s core mission remains: to help organizations identify, understand and master their risk in profound new ways. Using an outside-in approach, we help the world’s leading organizations secure their surface by helping them determine where they need to focus and how they should invest.

The new CyCognito mantra personifies our cybersecurity strategy as we move into this new era of business transformation. “Rule Your Risk” is a reimagining of how a risk-management approach to EASM can help organizations untangle and streamline their approach to cybersecurity and realize their full potential.

CyCognito’s new brand identity underscores our unifying rally cry around mitigating risk, EASM innovation and delivering the best security outcomes to our customers - all aligned with our company purpose.

Reach out to CyCognito for a demo and see how we can help you rule your risk.



About Tom Spring, Media Manager

Tom Spring, Media Manager, is a seasoned technology reporter and editor who has helped bring stories to life for over three decades.

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